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Knit Hat Today SEO and Such Blog

It's not White Hat. It's not Black Hat. It's Knit Hat. Beautiful.

Thursday, July 31, 2008

I can read!

Hey everyone.

I'm reading a book right now called "Building Findable Websites" by Aarron Walter. The copywrite is 2008 so i figured it was fairly up-to-date.

I'm about halfway through and it's pretty good. A little too Apache oriented but still pretty darned good.

Except...

Repeatedly, he mentions a SEO technique for image replacement using CSS where the text is aligned left like -9999px and a background image is used on the visible portion of the screen.

Seems pretty shady to me and I'm surprised it even gets mentioned in the book. I have to ask "why" though.

Is it because the CSS isn't inline and Google won't know about the external stylesheet? I think Google's has to have figured this out and considers it a form of cloaking.

If anyone has any thoughts, I'd love to hear about it.

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2 Comments:

At August 1, 2008 5:29 AM , Anonymous Aarron Walter said...

This post by Dave Shea can help you with your question.

http://mezzoblue.com/archives/2008/05/05/image_replac/

 
At August 5, 2008 8:48 AM , Blogger KnitHat said...

Thanks, Aarron...sorry for the delay

Great book, BTW!

I guess I'm still not seeing where it says this isn't cloaking, and it seems like there a lot of faith being placed on Google's ability to determine intent.

However, I have to agree with your comment about apple.com. It's a great example.

Thanks, Aarron!

 

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