I can read!
Hey everyone.
I'm reading a book right now called "Building Findable Websites" by Aarron Walter. The copywrite is 2008 so i figured it was fairly up-to-date.
I'm about halfway through and it's pretty good. A little too Apache oriented but still pretty darned good.
Except...
Repeatedly, he mentions a SEO technique for image replacement using CSS where the text is aligned left like -9999px and a background image is used on the visible portion of the screen.
Seems pretty shady to me and I'm surprised it even gets mentioned in the book. I have to ask "why" though.
Is it because the CSS isn't inline and Google won't know about the external stylesheet? I think Google's has to have figured this out and considers it a form of cloaking.
If anyone has any thoughts, I'd love to hear about it.
Labels: Aarron Walter, css, image replacement, SEO


2 Comments:
This post by Dave Shea can help you with your question.
http://mezzoblue.com/archives/2008/05/05/image_replac/
Thanks, Aarron...sorry for the delay
Great book, BTW!
I guess I'm still not seeing where it says this isn't cloaking, and it seems like there a lot of faith being placed on Google's ability to determine intent.
However, I have to agree with your comment about apple.com. It's a great example.
Thanks, Aarron!
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