Category Archives: Engine News

Impact of Rich Snippets on Traffic

On January 22nd, Google announced the inclusion of event-related information in their Rich Snippets. The protocol will be based off the hCalendar microformat and will look like this: Now, let’s consider another post that covers Rich Snippets as well as something called “Answer Highlighting” which looks like this: “Consider the example, [empire state height]. The first search result used to … Continue reading

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Stuff I Liked This Week

Here are the articles I “starred” in my Google readers lists. January 20th One Giant Leap for Link Data: Announcing Open Site Explorer + Page/Domain Authority Metrics – Awesome tool. Making me consider becoming a Pro Member, honestly. January 19th Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions – SEOMoz breaks down keyword research January 18th Browse … Continue reading

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YouTube as the #2 Search Engine

There seems to be something in the water given to SES panelists that compels them to continue to stress the importance of YouTube being the #2 most popular search engine behind Google. I just saw another article this morning on Aaron Wall’s SEObook.com site. Here’s the quote from Jonathan Mendez, a speaker at SES New York: “…This is clear as … Continue reading

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Search Engines Get Canonical

Say goodbye to duplicate content, folks… Basically, all the search engines will let you suggest the preferred URL you’d like them to focus all the SEO juice on: To use Google’s example, all you put in the head tag is something like this: link rel=”canonical” href=”http://www.example.com/product.php?item=swedish-fish” That’s all there is to it, folks. Here are the links to the new … Continue reading

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Matt Cutts talks webspam

@onecaseman sent me this video of Google’s Matt Cutts talkin’ ’bout webspam. Check it out!

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In-Depth PageRank Article

A co-worker just sent me this link. I read through the article and it’s pretty interesting if you place a lot of value on Page Rank. “The Google PageRank Algorithm” It pretty interesting since he also includes a┬áPageRank Calculator. Check it out folks!

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Google SERP Personalization in Full Effect!

So I was doing a search for a┬áresponse I posted on this blog to a Search Engine Watch article. When I was logged in to my Google account in Chrome, my article was #1. When I was not logged in and using Firefox, I was #8. Just another example of how using SERP ranking as a success metric is becoming … Continue reading

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Google Labs Gets a Little Busy

Google labs has put up some interesting new tools/ideas for enhanced searching functionality… and stuff. Check it out here :http://www.google.com/experimental/index.html

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