Category Archives: Reporting

Keyword Segmenting in Google Analytics

Hi all! Here’s a quick video I did for Apartments.com. I’m discussing how view your website’s success at attracting traffic for entire groups of keywords or phrases. Enjoy and please let me know if there are any topics you’d like to see me tackle in the future.

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Digging For Buried Traffic

Using a Site Analytics tool? Got a Rank Tracker or some free time to manually check some rankings? Here’s a way you can find and predict how much traffic you might be missing out on. Aside from the fact that I just ended that sentence with a preposition which drives me nuts, let walk through the process, shall we? Super. … Continue reading

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Red Herrings in Google’s Web Crawl Report

Found this interesting today when going through a site’s Web Crawl error report in Google Webmaster Tools. I was looking at the 404s (not found) report and found a number of what looked to be partial URLs pointing at the site from hundreds of affiliate pages. Turns out that Google has tried to follow a URL it found in a … Continue reading

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