Skittles Fails The Sitelink Rainbow  

Do a search for “skittles” in Google using IE.

None of the sitelinks work. They all redirect in Firefox and Chrome.

Discuss amongst yourselves.

UPDATE: I did a little digging and it looks like their 404 page isn’t firing in IE. I used Tamper Data in FF and right after you click on one of the sitelinks it successfully launches
Content-Location=http://www.skittles.com/404.htm?404;http://www.skittles.com:80/products/index.jsp.

Then it eventually makes it’s way to
Content-Location=http://www.skittles.com/default.htm

Using HTTPWatch in IE, you never get to the 404 page.

+ 0.000 0.376 1066 503 GET 302 Redirect to http://www.skittles.com/fun/index.jsp http://www.google.com/url?q=http://www.skittles.com/fun/index.jsp&ei=EXytSeqfI4yRngfFzeW_Bg&sa=X&oi=smap&resnum=1&ct=result&cd=2&usg=AFQjCNFBsnbVEMPDmMqs_1qjSwNl19tWSg

+ 0.377 0.017 0 0 GET (Cache) text/html http://www.skittles.com/fun/index.jsp

0.395 1066 503 2 requests

My question is why is it going to the 404 at all? Why not just have the pages work? Is it a function of using Facebook to run everything?

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