Tag Archives: Microformats

Impact of Rich Snippets on Traffic

On January 22nd, Google announced the inclusion of event-related information in their Rich Snippets. The protocol will be based off the hCalendar microformat and will look like this: Now, let’s consider another post that covers Rich Snippets as well as something called “Answer Highlighting” which looks like this: “Consider the example, [empire state height]. The first search result used to … Continue reading

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